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More than just wine... EARTHLING is about celebrating our human truths and differences, about inclusion, and finding your own path. It's about loving our earth and protecting everything she offers... It's about us: you, me, and the 8 billion other earthlings that inhabit this great planet... and not giving a sh*t about what's trending... Cheers!

The Label

The Label

Randomized Labels

Just try and find the exact same bottle twice... we dare you! The background of the front label changes with each bottle and you'll find a new 'EARTHLING' on every back label in a case... each offering a toast to a human truth, and we're sure you'll relate!

Heres to..-01. back label excerpt-no-bg.png

Here's to...

You don't need a reason to enjoy a refreshing glass of Sauvignon Blanc, but you should at least toast to one! Each EARTHLING offers a unique 'cheers' to a relatable human truth... and keep checking back, as they are always changing!

Augmented Reality

We aren't augmenting your reality "that" way... no, this is safe for work, school, or wherever! Just scan the QR code, we all know how to do that... (thanks COVID), and watch the EARTHLING come to life in front of you! Tap each character to interact with them. Keep scanning, as there is a new experience with each back label!

​Chairman Ting

Are we so cool, we could design this killer packaging ourselves? Hell no, we pulled in the heavyweights! Chairman Ting, aka Carson, who has worked with all the "cool kid" brands (Nike, Toyota, Red Bull, Doritos, Adidas, Snoop Dogg, Mercedes-Benz, plus so many more), has really stepped up to introduce packaging that is new and unique like us, in a category that's old and boring... bye, bye, white and cream labels, we never saw you anyway!

The Wine

Tasting Notes

A premium Sauvignon Blanc, sourced from the top vineyards in Marlborough and has vibrant fruit aromas of ripe gooseberries, citrus fruits, tropical lime zest, and passion fruit. The intense flavors of gooseberries and citrus fruits are noted on the palate, along with a bright, clean finish. Crafted by the talented team of Brent & Shirley Rawstron,  as well as Alan McCorkindale who has twice been named ‘Winemaker of the Year’ in New Zealand.

The Wine

The Earth



Certified: Sustainable Winegrowing New Zealand


As ‘EARTHLINGS’ we have a responsibility to protect our home... EARTH. We do this through lightweight bottles (417g), minimal use of farming equipment, planting 100s of trees to offset carbon, netting instead of spraying, plus much, much more... 


The Earth

The Retailers

The Retailers
Contact and Social

The Connections

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